TikTok, Reinvented:
From Content to Business Growth

Thursday, May 21st, 2026
Athens

TikTok has changed. It is no longer the “easy” platform where a single post can make a brand go viral overnight. Competition has intensified, paid media is now essential, and success depends on strategy, consistency and a deep understanding of both audience and algorithm.

On May 21st, we explore TikTok’s new reality through one defining truth:

“Growth is no longer driven by reach, but by relevance repeated over time.”

This is where TikTok Marketing stops being a content playground and becomes a system for growth


SEE MOREREGISTER

What to Expect


This year’s edition isn’t just about catching the next viral trend. It’s a high-impact, strategic deep dive for marketers who are ready to transform TikTok into a predictable engine for business expansion.

Here’s what you’ll gain:

  • Growth-First Strategic Frameworks: Move from scattered content to a systematic approach that builds a sustainable presence and drives tangible business value.
  • Diverse Industry Perspectives: Learn from diverse brand success stories and see how different sectors adapt to TikTok’s evolving landscape.
  • Honest Debates & Tactical Q&As: Engage in unfiltered discussions with practitioners and creators who share exactly what drives ROI and what is simply “noise” in 2026

Meet the

International Speakers

Get inspired by a stellar lineup of international voices and local experts who will share strategies, trends, case studies, and practical insights that will shape success in 2025 and beyond.


Meet the

Experts from the Greek Market


Pre-Conference Workshop
for Decision Makers


“AI & Social Media Strategy: Leading Through Disruption”

How Senior Leaders Can Harness AI to Drive Brand Differentiation, Efficiency, and Growth in the Digital Age

October 09, 09:30–12:40 | OTEAcademy

Only 70 seats available. BIGGER AUDITORIUM UNLOCKED due to high demand.


REGISTER

In this exclusive workshop with Angelique Schierz-Crusius, you’ll:

  • The Strategic Role of AI: Is AI a threat or a transformative tool? What it means for leadership, teams, and capability development.
  • Platform Intelligence: Where AI is accelerating impact—TikTok, Meta, LinkedIn, and emerging tools—and how to strategically leverage them.
  • Operational Integration: Frameworks for embedding AI into content workflows, campaign planning, and customer engagement.
  • Creative Strategy: Balancing automation with originality—ensuring your brand voice and values stay front and centre.
  • Leadership Mindset: How to guide teams through change, upskill for the future, and make confident AI investment decisions.

Elite Networking


Connect with 300 marketers, brand leaders, creators, and agency execs. This is the place to expand your network, exchange views, and stay ahead of the curve.


Who Will Be There


  • Social Media & Content Marketers
  • CMOs / Marketing Directors
  • Brand & Digital Managers
  • Agency Strategists & Creatives
  • Influencers, Creators & Platform Experts

Become a Sponsor


Stand out at Greece’s flagship social media event. Meet 300 professionals who shape digital marketing decisions.

This is your chance to:

  • Showcase innovation
  • Generate qualified leads
  • Build brand visibility
  • Connect with decision-makers

Let’s co-create a custom sponsorship experience for your brand.

Become a Sponsor 2025

  • This field is for validation purposes and should be left unchanged.

Sponsors


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Aleph is a global network of digital experts innovating at the intersection of media and payments. The company connects 60+ leading digital media platforms (including Amazon, Criteo, Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X and others) across 130+ countries, enabling 26,000 advertisers to engage over 3 billion consumers. The Aleph team in Greece offers specialized support to advertisers for the Pinterest, Amazon, Microsoft, Spotify, Snapchat, X, WeTransfer, and Reddit platforms.


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Antenna Intelligence: Νέα εποχή για το Content στην Ελλάδα

Ο Antenna Intelligence είναι μια νέα εταιρεία Digital and Social media agency με την υποστήριξη του Antenna Group κι είναι επίσημος YouTube Aggregator / Multi-Channel Network (MCN) της GOOGLE. Ο Antenna Intelligence αποτελεί τον κορυφαίο συνεργάτη και σύμμαχο για τους δημιουργούς περιεχομένου που επιθυμούν να εξελιχθούν, να ενισχύσουν την αναγνωρισιμότητά τους και να αναπτύξουν ουσιαστικές συνεργασίες στον κόσμο της ψηφιακής οικονομίας των δημιουργών (Creator’s Economy). Σχεδιασμένος από καταξιωμένους επαγγελματίες του χώρου, ο Antenna Intelligence προσφέρει στους συνεργάτες του μια προσωπική επένδυση που αποδίδει, αξιοποιώντας την τεχνογνωσία, τα εργαλεία και τις δυνατότητες που προσφέρει η παγκόσμια πλατφόρμα του YouTube


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Clip News is a pioneer in Media Monitoring, offering solutions for publicity clipping and analysis across Social Media, Internet, Press, Television, and Radio. Since 1992, it has been a strategic partner for brands and PR agencies, providing reliable data that enhance targeted communication and marketing decision-making. As a member of the International Association of Media Monitoring Companies (FIBEP) and the International Association for the Measurement and Evaluation of Communication (AMEC), it upholds high standards of quality and innovation. Clip News is the exclusive provider of the Brandwatch platform in Greece and the only licensed media monitoring company in Cyprus. In 2024, it was recognized as “Organization of the Year” by AMEC, demonstrating its commitment to quality publicity measurement and evaluation.


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The rapidly growing and multi-award-winning ADrenaline team of ICAP CRIF, with an active client base of over 100 businesses, offers innovative Digital Marketing and website development services, meeting the needs of all types of companies.


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Knowcrunch is a multi-award-winning training organization. We provide high-end training courses in digital marketing. We offer our training in a class and via video-on-demand e-learning courses and bespoke corporate training programs.  Our curriculums target executives as well as professionals and make learning & personal growth acceleration a great experience. Thousands of brands & agencies have trusted Knowcrunch for the training of their executives


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Palowise is a leading Web & Social Media intelligence company. It delivers advanced marketing analytics services using AI, LLMs and Machine Learning as well as proprietary KPIs to clients like Nestlé, L’Oréal, Pepsico, JTI, Cosmote, PPC, Eurobank & Interamerican. Palowise offers a variety of services including social media brand analytics, influencer evaluationtrend analysissentiment & emotion analysis and topics analysis. Palowise Analytics Platform, powered by MS Power BI, easily turns data into insights, driving strategic marketing decisions. The company holds 4 patents from the US and EU.


Catering Services


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Audiovisual Support


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Inclusion Sponsor


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Official Publication


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Contact Us


Registration
Thanasis Konstantopoulos, T: +30 217 7776 228, M: +30 6983210122, Ε: tkonstantopoulos@boussias.com
 
Sponsorships
Iliana Kerpou, T: +30 217 7776 193, E: ikerpou@boussias.com
 
Content
Dannos Tsakalos, Τ: +30 217 7776 151, Ε: dtsakalos@boussias.com

Boussias Events