TikTok has changed. It is no longer the “easy” platform where a single post can make a brand go viral overnight. Competition has intensified, paid media is now essential, and success depends on strategy, consistency and a deep understanding of both audience and algorithm.
On May 21st, we explore TikTok’s new reality through one defining truth:
“Growth is no longer driven by reach, but by relevance repeated over time.”
This is where TikTok Marketing stops being a content playground and becomes a system for growth
This year’s edition isn’t just about catching the next viral trend. It’s a high-impact, strategic deep dive for marketers who are ready to transform TikTok into a predictable engine for business expansion.
Here’s what you’ll gain:
How Senior Leaders Can Harness AI to Drive Brand Differentiation, Efficiency, and Growth in the Digital Age
October 09, 09:30–12:40 | OTEAcademy
Only 70 seats available. BIGGER AUDITORIUM UNLOCKED due to high demand.
In this exclusive workshop with Angelique Schierz-Crusius, you’ll:
Connect with 300 marketers, brand leaders, creators, and agency execs. This is the place to expand your network, exchange views, and stay ahead of the curve.
Stand out at Greece’s flagship social media event. Meet 300 professionals who shape digital marketing decisions.
This is your chance to:
Let’s co-create a custom sponsorship experience for your brand.
Aleph is a global network of digital experts innovating at the intersection of media and payments. The company connects 60+ leading digital media platforms (including Amazon, Criteo, Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X and others) across 130+ countries, enabling 26,000 advertisers to engage over 3 billion consumers. The Aleph team in Greece offers specialized support to advertisers for the Pinterest, Amazon, Microsoft, Spotify, Snapchat, X, WeTransfer, and Reddit platforms.
Antenna Intelligence: Νέα εποχή για το Content στην Ελλάδα
Ο Antenna Intelligence είναι μια νέα εταιρεία Digital and Social media agency με την υποστήριξη του Antenna Group κι είναι επίσημος YouTube Aggregator / Multi-Channel Network (MCN) της GOOGLE. Ο Antenna Intelligence αποτελεί τον κορυφαίο συνεργάτη και σύμμαχο για τους δημιουργούς περιεχομένου που επιθυμούν να εξελιχθούν, να ενισχύσουν την αναγνωρισιμότητά τους και να αναπτύξουν ουσιαστικές συνεργασίες στον κόσμο της ψηφιακής οικονομίας των δημιουργών (Creator’s Economy). Σχεδιασμένος από καταξιωμένους επαγγελματίες του χώρου, ο Antenna Intelligence προσφέρει στους συνεργάτες του μια προσωπική επένδυση που αποδίδει, αξιοποιώντας την τεχνογνωσία, τα εργαλεία και τις δυνατότητες που προσφέρει η παγκόσμια πλατφόρμα του YouTube
Clip News is a pioneer in Media Monitoring, offering solutions for publicity clipping and analysis across Social Media, Internet, Press, Television, and Radio. Since 1992, it has been a strategic partner for brands and PR agencies, providing reliable data that enhance targeted communication and marketing decision-making. As a member of the International Association of Media Monitoring Companies (FIBEP) and the International Association for the Measurement and Evaluation of Communication (AMEC), it upholds high standards of quality and innovation. Clip News is the exclusive provider of the Brandwatch platform in Greece and the only licensed media monitoring company in Cyprus. In 2024, it was recognized as “Organization of the Year” by AMEC, demonstrating its commitment to quality publicity measurement and evaluation.
The rapidly growing and multi-award-winning ADrenaline team of ICAP CRIF, with an active client base of over 100 businesses, offers innovative Digital Marketing and website development services, meeting the needs of all types of companies.
Knowcrunch is a multi-award-winning training organization. We provide high-end training courses in digital marketing. We offer our training in a class and via video-on-demand e-learning courses and bespoke corporate training programs. Our curriculums target executives as well as professionals and make learning & personal growth acceleration a great experience. Thousands of brands & agencies have trusted Knowcrunch for the training of their executives
Palowise is a leading Web & Social Media intelligence company. It delivers advanced marketing analytics services using AI, LLMs and Machine Learning as well as proprietary KPIs to clients like Nestlé, L’Oréal, Pepsico, JTI, Cosmote, PPC, Eurobank & Interamerican. Palowise offers a variety of services including social media brand analytics, influencer evaluation, trend analysis, sentiment & emotion analysis and topics analysis. Palowise Analytics Platform, powered by MS Power BI, easily turns data into insights, driving strategic marketing decisions. The company holds 4 patents from the US and EU.
