Amni Raihan

Amni Raihan is a strategist, researcher and writer who specializes in finding patterns in culture, and translating them into social media strategy for clients including Booking.com.

Presentation Title:
"Harnessing the Chaos: A Blueprint for Building Brands on TikTok"

In a landscape where consumer attention is fragmenting and trend cycles are accelerating, it’s harder than ever for brands to turn cultural noise into meaningful brand growth.

In this session, We Are Social will introduce their tested framework for building brands that live inside culture rather than interrupt it.

Attendees will learn how four connected forces (Presence, Proof, Power and Participation) work together to drive relevance, trust and long-term value on TikTok.

Through TikTok-native brand examples and emerging social behaviours, the session will break down how each force works in practice, including where to start and what to avoid.

The result is a clear, practical roadmap for moving beyond trend-chasing and turning social intelligence into sustained brand growth.

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TikTok Reinvented | May 21, 2026
This is where TikTok Marketing stops being a content playground and becomes a system for growth