Social Media Conference

Thank you for your Participation

Save the date: 19/2/2027

Athens

On May 21st, 180 top market executives, brands, agencies, and creators gathered at OTEAcademy, turning the Social Media Conference into the right meeting point for networking and exchanging high-level TikTok strategies in Greece.

The event proved that the era of chasing random virality or “one-hit wonders” is officially over. Through a powerful lineup of keynotes, panel discussions, and an exclusive workshop, attendees walked away with a tactical roadmap to transform TikTok from a simple content channel into a structured engine for sales and long-term business equity.

“TikTok Reinvented” marked a new era for TikTok Marketing in Greece.

A huge thank you to our 180 attendees, speakers, and partners for making this day a valuable digital business guide for the year ahead.

Key Takeaways

Key Takeaways

Key Takeaways That Defined the Event:

Harnessing the Chaos: Matt Brown and Amni Raihan introduced their tested framework of four connected forces (Presence, Proof, Power, and Participation) to build brands (such as KFC) that live inside culture rather than interrupt it.
The Power of Formats: Chloe Belchamber demonstrated how brands can escape the exhausting cycle of chasing new ideas by building repeatable formats that scale sustainably without burning out creative teams.
Trust over Reach: Natalie Brereton showcased with Marks & Spencer and Liquid Death why community-led metrics predict ROI better than raw reach. Building a sense of belonging is a brand’s ultimate commercial asset.
The Content-to-Commerce Pipeline: Tom Sweeney broke down how TikTok acts as an accurate demand signal, strategically shaping global search intent and feeding consumer AI/LLM conversations.
From Scroll to Sale: Through her Keynote and 2-hour Workshop, Yenan Wang broke down LIVE selling and TikTok Shop mechanics, leaving participants with a structured 30-day execution plan for real transactions.
Decoding the Algorithm: Lily Rafferty discussed the framework she used at Ryanair and Duolingo to drive 400M+ views, explaining how to align business goals with native, niche content.

Social Media Conference 2026! Check here.

AGENDA

SPEAKERS

PHOTOS

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Meet the Sponsors

Check out the photos on Flickr

This year’s edition isn’t just about catching the next viral trend. It’s a high-impact, strategic deep dive for marketers who are ready to transform TikTok into a predictable engine for business expansion.

Here’s what you’ll gain:

Growth-First Strategic Frameworks: Move from scattered content to a systematic approach that builds a sustainable presence and drives tangible business value.
Diverse Industry Perspectives: Learn from diverse brand success stories and see how different sectors adapt to TikTok’s evolving landscape.
Honest Debates & Tactical Q&As: Engage in unfiltered discussions with practitioners and creators who share exactly what drives ROI and what is simply “noise” in 2026

The 2026 Strategy Shift: Why sustainable growth now requires a fundamental move from vanity metrics and hype to a long-term “Relevance Repeated” model.
TikTok Across Industries: Exploring success stories from both Retail and the Service Sector to demonstrate how diverse brands drive measurable results.
The 2026 Playbook – Lessons from the Field: A critical look at the successes and failures of 2025 to identify what to prioritize and what to avoid in the coming year.
Scaling Relevance through Creators: Moving beyond the hunt for virality and focusing on how creators build long-term brand authority and trust.

The TikTok Edition of the Social Media Conference is the only conference in Greece fully dedicated to TikTok Marketing. As a result, it is a definitive meeting point for Greece’s marketing community, attracting professionals from leading brands and agencies who are ready to move beyond the hype and into measurable growth.

CMOs & Marketing Directors seeking ROI-driven strategies.
Brand & Communications Leaders focused on long-term relevance.
Social Media & Community Managers mastering the new algorithm.
Performance Marketing Managers looking for conversion benchmarks.
Creative Directors & Content Leads engineering high-impact storytelling.
Agency Teams (Creative, Media, Digital) building the next generation of TikTok campaigns.
Content Creators & Influencers bridging the gap between brands and audiences.
Marketing Consultants & Tech Providers offering growth-focused tools.

By sponsoring the conference, your company aligns with the most influential TikTok-focused event in Greece – a trusted platform for marketers who prioritize innovation, strategy, and business impact.

BRAND LEADERSHIP
TARGETED VISIBILITY
LEAD GENERATION & BUSINESS IMPACT
CONTENT & COMMUNITY VALUE

BRAND LEADERSHIP

Position your company as a strategic leader in the new TikTok era, showcasing expertise in business growth and performance.

TARGETED VISIBILITY

Gain exposure to senior decision-makers who allocate TikTok budgets and shape digital strategies for Greece’s top-performing brands.
Demonstrate your expertise through on-site activations and networking sessions that cut through the noise.

LEAD GENERATION & BUSINESS IMPACT

Engage with a highly qualified audience through face-to-face interactions in our dedicated networking zones.
Strengthen existing partnerships and unlock new commercial opportunities within the fastest-growing social ecosystem.

CONTENT & COMMUNITY VALUE

Align your brand with a conference respected for its depth, technical excellence, and commitment to the marketing community.
Benefit from a 360° communication strategy that amplifies your presence across all digital and on-site touchpoints.