Thursday, May 21st, 2026
OTEAcademy
TikTok has changed. It is no longer the “easy” platform where a single post can make a brand go viral overnight. Competition has intensified, paid media is now essential, and success depends on strategy, consistency and a deep understanding of both audience and algorithm.
On May 21st, we explore TikTok’s new reality through one defining truth:
“Growth is no longer driven by reach, but by relevance repeated over time.”
This is where TikTok Marketing stops being a content playground and becomes a system for growth
What to Expect
This year’s edition isn’t just about catching the next viral trend. It’s a high-impact, strategic deep dive for marketers who are ready to transform TikTok into a predictable engine for business expansion.
Here’s what you’ll gain:
- Growth-First Strategic Frameworks: Move from scattered content to a systematic approach that builds a sustainable presence and drives tangible business value.
- Diverse Industry Perspectives: Learn from diverse brand success stories and see how different sectors adapt to TikTok’s evolving landscape.
- Honest Debates & Tactical Q&As: Engage in unfiltered discussions with practitioners and creators who share exactly what drives ROI and what is simply “noise” in 2026
Key Topics to be Addressed
- The 2026 Strategy Shift: Why sustainable growth now requires a fundamental move from vanity metrics and hype to a long-term “Relevance Repeated” model.
- TikTok Across Industries: Exploring success stories from both Retail and the Service Sector to demonstrate how diverse brands drive measurable results.
- The 2026 Playbook – Lessons from the Field: A critical look at the successes and failures of 2025 to identify what to prioritize and what to avoid in the coming year.
- Scaling Relevance through Creators: Moving beyond the hunt for virality and focusing on how creators build long-term brand authority and trust.
International Speakers
Speakers and Panelists from Greece
Who Will Be There
The TikTok Edition of the Social Media Conference is the only conference in Greece fully dedicated to TikTok Marketing. As a result, it is a definitive meeting point for Greece’s marketing community, attracting professionals from leading brands and agencies who are ready to move beyond the hype and into measurable growth.
- CMOs & Marketing Directors seeking ROI-driven strategies.
- Brand & Communications Leaders focused on long-term relevance.
- Social Media & Community Managers mastering the new algorithm.
- Performance Marketing Managers looking for conversion benchmarks.
- Creative Directors & Content Leads engineering high-impact storytelling.
- Agency Teams (Creative, Media, Digital) building the next generation of TikTok campaigns.
- Content Creators & Influencers bridging the gap between brands and audiences.
- Marketing Consultants & Tech Providers offering growth-focused tools.
Reasons to Sponsor
By sponsoring the conference, your company aligns with the most influential TikTok-focused event in Greece – a trusted platform for marketers who prioritize innovation, strategy, and business impact.
- BRAND LEADERSHIP
- TARGETED VISIBILITY
- LEAD GENERATION & BUSINESS IMPACT
- CONTENT & COMMUNITY VALUE
Position your company as a strategic leader in the new TikTok era, showcasing expertise in business growth and performance.
- Gain exposure to senior decision-makers who allocate TikTok budgets and shape digital strategies for Greece’s top-performing brands.
- Demonstrate your expertise through on-site activations and networking sessions that cut through the noise.
- Engage with a highly qualified audience through face-to-face interactions in our dedicated networking zones.
- Strengthen existing partnerships and unlock new commercial opportunities within the fastest-growing social ecosystem.
- Align your brand with a conference respected for its depth, technical excellence, and commitment to the marketing community.
- Benefit from a 360° communication strategy that amplifies your presence across all digital and on-site touchpoints.
Express Your Interest
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