Polyxeni Tzeka

Polixeni is Digital & Creative Content Lead at E.J. Papadopoulos, with 15 years of experience in Retail across Food and Home Improvement & DIY sectors. She leads the company’s digital presence and creative direction, shaping content and media strategies that connect brand storytelling with performance and measurable impact. She also drives digital and AI evolution, introducing new tools and ways of working that enhance speed, creativity, and effectiveness across teams.

She leads the in-house digital & creative team, working closely with internal stakeholders and external partners to deliver content that is not only brand-aligned but also relevant, engaging, and built for today’s fast-moving platforms.

Throughout her career, she has developed a strong 360° understanding of the digital ecosystem, spanning eCommerce, social-first content, performance marketing, as well as CRM and loyalty. Prior to her current role, she worked at AB Vassilopoulos and Praktiker Hellas, contributing to the growth of digital channels and eCommerce platforms, always with a focus on customer experience and business results.

Panel Discussion Title:
"The Brand Perspective: Growth, Gaps and Reality"

A candid discussion with leading brand representatives on what actually drives growth on TikTok today: From metrics and strategies that matter to what brands and marketers still get wrong and need to rethink.

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TikTok Reinvented | May 21, 2026
This is where TikTok Marketing stops being a content playground and becomes a system for growth