John Kamilakis

Yiannis Kamilakis is the Marketing Director of KIKO Milano, the leading Italian make-up brand, where he leads the brand’s growth strategy across Greece, Cyprus, Bulgaria, and Romania, connecting data-driven marketing with an interactive beauty experience across physical and digital channels.
He brings 12 years of experience in retail, brand strategy, and brand development, having previously served as Marketing Director at Public, Group Marketing Director at Cosmos Sport, and Trade Marketing Manager at Apivita.

Session Title:
BEHIND THE BRIEF: “What Actually Makes a Creator Collaboration Work on TikTok”

The team behind KIKO MILANO and Makeup Influencer Giota Dreveli take the stage for an open and honest conversation about what truly makes a creator collaboration work on TikTok today. Through real examples, awkward approval processes, and practical best practices, this session reveals what makes content feel authentic — and what instantly turns it into an ad everyone skips.

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TikTok Reinvented | May 21, 2026
This is where TikTok Marketing stops being a content playground and becomes a system for growth

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Session Title:
“What Actually Makes a Creator Collaboration Work on TikTok”

The team behind KIKO MILANO and Makeup Influencer Giota Dreveli take the stage for an open and honest conversation about what truly makes a creator collaboration work on TikTok today. Through real examples, awkward approval processes, and practical best practices, this session reveals what makes content feel authentic — and what instantly turns it into an ad everyone skips.

-------------------
TikTok Reinvented | May 21, 2026
This is where TikTok Marketing stops being a content playground and becomes a system for growth