Valia Sakkou

As Head of Digital Marketing, Media, Ecommerce 1U EU PC & Foods, Valia drives media excellence and digital transformation across European markets, leading integrated strategies that connect media, commerce and consumer engagement. With a strong background built over years in leading positions on media agency side but also on FMCG sector, Valia brings deep expertise in digital marketing, media, performance and platform innovation.

Her work reflects Unilever’s ambition to brighten everyday life through market-making, unmissably superior brands, powered by bold innovation, advanced science, and the transformative potential of AI. She collaborates with cross-functional teams that anticipate consumer needs and makes sure her team delivers online and offline experiences that are both impactful and purpose-driven.

Panel Discussion Title:
"The Brand Perspective: Growth, Gaps and Reality"

A candid discussion with leading brand representatives on what actually drives growth on TikTok today: From metrics and strategies that matter to what brands and marketers still get wrong and need to rethink.

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TikTok Reinvented | May 21, 2026
This is where TikTok Marketing stops being a content playground and becomes a system for growth