Vassia Nikolaou

Passionate about beauty, digital trends, and creative campaigns, with a love for turning ideas into engaging brand moments that truly connect. With an MSc in Marketing & Communication and several years of experience both in agency and on the brand side at KIKO Milano, Vassia enjoys blending strategy with creativity, exploring new concepts, and bringing campaigns to life in a way that feels fresh, relevant, and impactful - always with a little extra sparkle along the way.

Presentation Title:
“What Actually Makes a Creator Collaboration Work on TikTok”

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TikTok Reinvented | May 21, 2026
This is where TikTok Marketing stops being a content playground and becomes a system for growth