What Actually Makes a Creator Collaboration Work on TikTok
Katerina Zerva
Brand Marketing Manager, Kiko Milano
Katerina is a Senior Marketing Executive with 8 years of experience in Marketing and Advertising.
She works effectively both as a team player and independently, consistently delivering high-quality results, bringing strong out-of-the-box thinking and adding extra value to the business.
Presentation Title:
“What Actually Makes a Creator Collaboration Work on TikTok”
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TikTok Reinvented | May 21, 2026
This is where TikTok Marketing stops being a content playground and becomes a system for growth
