Katerina Zerva
What Actually Makes a Creator Collaboration Work on TikTok

Katerina Zerva

Brand Marketing Manager, Kiko Milano

Katerina is a Senior Marketing Executive with 8 years of experience in Marketing and Advertising.
She works effectively both as a team player and independently, consistently delivering high-quality results, bringing strong out-of-the-box thinking and adding extra value to the business.

Presentation Title:
“What Actually Makes a Creator Collaboration Work on TikTok”

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TikTok Reinvented | May 21, 2026
This is where TikTok Marketing stops being a content playground and becomes a system for growth