Yenan Wang

Yenan is the Founder of Next Wave, a performance-driven influencer and creator commerce agency helping brands turn TikTok into a revenue channel. She was previously the Head of TikTok LIVE UK, where she built the agency ecosystem from the ground up and scaled the market to become the number one in Europe.

With deep expertise across TikTok LIVE, creator strategy, and social commerce, Yenan focuses on bridging the gap between content and conversion. Her work centres on helping brands move beyond awareness and build repeatable systems that drive real business impact through creators, short-form video, and live streaming.

She now works with brands and agencies across Europe on creator-led growth strategies, TikTok Shop, and performance-driven content, with a strong focus on what actually drives consumer action.

Presentation Title:
"From Scroll to Sale: The Missing Layer of TikTok — LIVE, Creators & Conversion Systems"

Performance and conversion are becoming the defining forces of TikTok, transforming the platform from a content channel into a live, creator-led commerce environment where consumer decisions happen instantly.

Drawing on hands-on experience building TikTok LIVE ecosystems and scaling creator-led commerce, Yenan shares a practical perspective on how purchasing decisions are made on the platform. From LIVE selling dynamics to TikTok Shop mechanics, she breaks down why traditional influencer and content strategies fail to convert, and how brands can start building conversion systems designed for real transactions.

Expect a clear view on where social commerce is heading, what this means for brands in the next 12–24 months, and how to start operating in a way that drives measurable business impact.

Workshop Title:
"TikTok That Converts: Build Your LIVE & Creator Commerce Engine in 2 Hours"

This workshop is designed for brands who are already active on TikTok but are not seeing consistent commercial results.

While the main conference focuses on content, creativity and brand building, this session shifts the focus to performance, conversion and commerce with a strong emphasis on creator-led selling, TikTok LIVE, and TikTok Shop.

The session is highly practical and output-driven. Rather than listening to theory, participants will build their own TikTok conversion approach in real time, guided step by step.

By the end of the session, each brand will leave with a clear and actionable plan to drive sales through TikTok.

What Attendees Will Walk Away With:
• 2–3 conversion-focused content ideas ready for execution
• A clear creator collaboration approach focused on performance, not reach
• A practical TikTok LIVE and/or TikTok Shop strategy tailored to their business
• A structured 30-day execution plan