Tom Sweeney

With 10 years of experience in marketing, brand, and social media, Tom is an industry leader - as featured in Vogue Business, Digiday, Campaign Live, and Advertising Week - with expertise in social publishing, content creation, influencer marketing, brand marketing, audience insight, and community management.

As the Global Managing Partner at Brainlabs, Tom leads on client, creative, product, and commercial strategy direction for the Brainlabs Influencer business.

Presentation Title:
“The Content-to-Commerce Pipeline: Why TikTok is your most accurate demand signal”

The era of brands chasing a 'one-hit wonder' on TikTok is over. In 2026, TikTok is the primary engine driving global search intent and the data feeding consumer AI conversations.

This session moves beyond the "For You Page" to show how brands can strategically 'prompt' the Internet, shaping what the world searches for and how LLMs perceive your and your products.

Whether you are a legacy giant seeking to rewrite the search landscape or an agile brand decoding real-time demand signals, you will leave with a tactical roadmap for turning social influence into long-term business equity.

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TikTok Reinvented | May 21, 2026
This is where TikTok Marketing stops being a content playground and becomes a system for growth