Vassia Nikolaou

Passionate about beauty, digital trends, and creative campaigns, with a love for turning ideas into engaging brand moments that truly connect. With an MSc in Marketing & Communication and several years of experience both in agency and on the brand side at KIKO Milano, Vassia enjoys blending strategy with creativity, exploring new concepts, and bringing campaigns to life in a way that feels fresh, relevant, and impactful - always with a little extra sparkle along the way.

Session Title:
BEHIND THE BRIEF: “What Actually Makes a Creator Collaboration Work on TikTok”

The team behind KIKO MILANO and Makeup Influencer Giota Dreveli take the stage for an open and honest conversation about what truly makes a creator collaboration work on TikTok today. Through real examples, awkward approval processes, and practical best practices, this session reveals what makes content feel authentic — and what instantly turns it into an ad everyone skips.

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TikTok Reinvented | May 21, 2026
This is where TikTok Marketing stops being a content playground and becomes a system for growth