Katerina Zerva

Katerina is a Senior Marketing Executive with 8 years of experience in Marketing and Advertising.
She works effectively both as a team player and independently, consistently delivering high-quality results, bringing strong out-of-the-box thinking and adding extra value to the business.

Session Title:
BEHIND THE BRIEF: “What Actually Makes a Creator Collaboration Work on TikTok”

The team behind KIKO MILANO and Makeup Influencer Giota Dreveli take the stage for an open and honest conversation about what truly makes a creator collaboration work on TikTok today. Through real examples, awkward approval processes, and practical best practices, this session reveals what makes content feel authentic — and what instantly turns it into an ad everyone skips.

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TikTok Reinvented | May 21, 2026
This is where TikTok Marketing stops being a content playground and becomes a system for growth