Natalie Brereton

Natalie Brereton is a social media strategist and creator with over ten years’ experience shaping how brands show up and grow on social platforms.

Specialising in TikTok, she works at the intersection of strategy and execution, helping brands move from chasing views to building content ecosystems that drive real business outcomes.

Her client work spans global brands including Marks & Spencer, Specsavers and Disney+, where she develops TikTok first strategies grounded in audience behaviour, cultural relevance and long term brand building.

Natalie also runs her own platforms, giving her a live, first hand understanding of how content performs in today’s attention economy. This dual perspective allows her to bridge the gap between what brands want to say and what audiences actually respond to.

Her work challenges the industry’s reliance on virality, instead focusing on familiarity, consistency and community as the true drivers of business growth.

Presentation Title:
"From Views to Business Value: Why Trust is the New Reach on TikTok"

Most brands are still treating TikTok like a traditional broadcast channel, chasing viral reach and one hit wonder formats. Yet, growth on TikTok no longer comes from visibility alone, but from relationships and the trust that builds over time.

In this session, Natalie Brereton will move beyond content hacks to explore the social psychology of the platform.
She’ll share how shifting your focus from short term attention to long term community value creates a trust bridge that production value alone simply cannot build.
Attendees will look at how recognisable personalities and consistent storytelling turn passive scrollers into a loyal inner circle that drives real world business outcomes.

Through a mix of examples from global and emerging brands, the session will cover:
• Why community led metrics are now more accurate predictors of ROI than raw reach.
• How humanising your brand through recognisable formats builds the familiarity required for consumer action.
• Practical strategies to move from a one way broadcast to a two way dialogue that informs your business decisions.
• How a sense of belonging translates into brand loyalty.

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TikTok Reinvented | May 21, 2026
This is where TikTok Marketing stops being a content playground and becomes a system for growth