2025

Presentations

TikTok Edition 2025: A Look Back


“Social Media: It’s Not That Deep”

Hannah Anderson, Social Director & Managing Partner, NewGen
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“NESCAFÉ – Driving relevance through TikTok”

Ilias Voulgaris, Brand Manager, Nescafé
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“My market in the digital era: Building the next day of dialogue with consumers!”

Tasos Karamanis, Head of Marketing Brand Building, METRO
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“Building your Brand Identity the TikTok Way”

Eleni Triantafyllaki, Group Brand Manager, Ε.J. Papadopoulos S.A.
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“Are You TikTok Brave?”

Sam Grischotti, Managing Director, We Are Social Amsterdam
Gabe Jaffe, Senior Strategist, We Are Social Amsterdam
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“Trendy or Trusted? TikTok’s Coming of Age”

Angelos Perlegas, Instructor Knowcrunch | CEO, Apearl
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“What Makes a TikTok Blow Up in 2025?”

Sam Gillies, Co-Founder & CCO, Nonsensical – The TikTok Agency
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“The Third Age of Social Media: From Algorithm Addiction to Connection & Community”

Tom Sweeney, Global Managing Partner, Brainlabs
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“From Takeoff to TikTok: How AEGEAN Stays Culturally Relevant”

Nefeli Vitzilaiou, Digital Communications and Social Media Head, AEGEAN
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