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Save the date : Friday, October 16th, 2026
OTEAcademy
Where the Future of Social Media Marketing Takes Shape
With great success, the Social Media & Influencer Marketing Conference 2025 took place on October 9–10 at OTEAcademy, bringing together over 250 marketing professionals, 18 expert speakers, and more than 70 participating companies.
Staying true to its mission, the two-day conference showcased the strategies, trends, and creative innovations that are defining the next chapter of social media marketing. Since its debut in 2011, it has evolved into the annual meeting point for professionals reshaping how brands connect, engage, and grow through digital communities — from CMOs and agency leaders to creators and platform partners.
Featuring a forward-looking agenda, top speakers, and strong alignment with real market challenges, the Conference:
- Inspired through case studies and storytelling that challenged old habits and sparked new ideas.
- Connected marketers, creators, and innovators leading social-first growth in Greece.
- Equipped participants with practical frameworks, tools, and insights to navigate the fast-changing social media landscape.
Social Media & Influencer Marketing Conference 2025! Check here.
Connect with the largest Marketing Community in Greece
Over the past years, the conference has hosted:
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Social Media & Influencer Marketing Conference 2025. Highlights!
Be first in line for the Social Media & Influencer Marketing Conference 2026!
Pre-Conference Workshop
for Decision Makers
“AI & Social Media Strategy: Leading Through Disruption”
How Senior Leaders Can Harness AI to Drive Brand Differentiation, Efficiency, and Growth in the Digital Age
BIGGER AUDITORIUM UNLOCKED due to high demand.
In this exclusive workshop with Angelique Schierz-Crusius, you’ll:
- The Strategic Role of AI: Is AI a threat or a transformative tool? What it means for leadership, teams, and capability development.
- Platform Intelligence: Where AI is accelerating impact—TikTok, Meta, LinkedIn, and emerging tools—and how to strategically leverage them.
- Operational Integration: Frameworks for embedding AI into content workflows, campaign planning, and customer engagement.
- Creative Strategy: Balancing automation with originality—ensuring your brand voice and values stay front and centre.
- Leadership Mindset: How to guide teams through change, upskill for the future, and make confident AI investment decisions.
Why You Should Attend
Whether you’re shaping brand strategy or scaling creator partnerships, this conference gives you the clarity, tools, and connections to enjoy success in 2026.
You’ll learn:
- How to build real social strategy (not just content plans) that drives business impact
- How you can harness AI to drive brand differentiation, efficiency, and growth in the Digital Age
- What the rise of Social Search means for brand visibility and discovery
- How Social Commerce is exploding — and what brands need to do to win
- How to leverage platform-specific strategies across Meta, TikTok, LinkedIn & YouTube
- Turn audiences into high-value, lasting communities with content that truly connect
- How to future-proof your role, your team, and your strategy in a world of fast-changing platforms and AI-driven marketing
You’ll walk away with practical frameworks, platform insights, and a clearer vision for driving real business impact through social media in 2026.
Among the participating companies
Alphabet (Google), Unilever, Bayer, Vodafone Group, Orange Group, Samsung Electronics, L’Oréal, Novo Nordisk, Volvo Group, Ahold Delhaize, OTE, OPAP, Aegean Airlines, LIDL Hellas, Leroy Merlin Greece, AB Vassilopoulos, Interamerican, Metro ΑΕΒΕ, Praktiker Hellas, Electra Hotels & Resorts, Metaxa Hospitality Group, Frigoglass Services, Samsung Electronics Hellas, SEPHORA, GERMANOS, NOVO NORDISK, BESTPRICE, COSMOTE EVALUE, CY FIELD GROUP, DDB AE, DREAVIA HEALTHCARE HELLAS, ELBISCO, EVERGOOD, FP MARKETS, FRANKLY, GIOCHI PREZIOSI HELLAS, COFFEE BERRY, HERACLES GROUP, HERON ENERGY, NOVIBET, NRG, SLEED, UNILEVER, KNOWCRUNCH, WELLA
Sponsors
Aleph is a global network of digital experts innovating at the intersection of media and payments. The company connects 60+ leading digital media platforms (including Amazon, Criteo, Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X and others) across 130+ countries, enabling 26,000 advertisers to engage over 3 billion consumers. The Aleph team in Greece offers specialized support to advertisers for the Pinterest, Amazon, Microsoft, Spotify, Snapchat, X, WeTransfer, and Reddit platforms.
Antenna Intelligence: Νέα εποχή για το Content στην Ελλάδα
Ο Antenna Intelligence είναι μια νέα εταιρεία Digital and Social media agency με την υποστήριξη του Antenna Group κι είναι επίσημος YouTube Aggregator / Multi-Channel Network (MCN) της GOOGLE. Ο Antenna Intelligence αποτελεί τον κορυφαίο συνεργάτη και σύμμαχο για τους δημιουργούς περιεχομένου που επιθυμούν να εξελιχθούν, να ενισχύσουν την αναγνωρισιμότητά τους και να αναπτύξουν ουσιαστικές συνεργασίες στον κόσμο της ψηφιακής οικονομίας των δημιουργών (Creator’s Economy). Σχεδιασμένος από καταξιωμένους επαγγελματίες του χώρου, ο Antenna Intelligence προσφέρει στους συνεργάτες του μια προσωπική επένδυση που αποδίδει, αξιοποιώντας την τεχνογνωσία, τα εργαλεία και τις δυνατότητες που προσφέρει η παγκόσμια πλατφόρμα του YouTube
Clip News is a pioneer in Media Monitoring, offering solutions for publicity clipping and analysis across Social Media, Internet, Press, Television, and Radio. Since 1992, it has been a strategic partner for brands and PR agencies, providing reliable data that enhance targeted communication and marketing decision-making. As a member of the International Association of Media Monitoring Companies (FIBEP) and the International Association for the Measurement and Evaluation of Communication (AMEC), it upholds high standards of quality and innovation. Clip News is the exclusive provider of the Brandwatch platform in Greece and the only licensed media monitoring company in Cyprus. In 2024, it was recognized as “Organization of the Year” by AMEC, demonstrating its commitment to quality publicity measurement and evaluation.
The rapidly growing and multi-award-winning ADrenaline team of ICAP CRIF, with an active client base of over 100 businesses, offers innovative Digital Marketing and website development services, meeting the needs of all types of companies.
Knowcrunch is a multi-award-winning training organization. We provide high-end training courses in digital marketing. We offer our training in a class and via video-on-demand e-learning courses and bespoke corporate training programs. Our curriculums target executives as well as professionals and make learning & personal growth acceleration a great experience. Thousands of brands & agencies have trusted Knowcrunch for the training of their executives
Palowise is a leading Web & Social Media intelligence company. It delivers advanced marketing analytics services using AI, LLMs and Machine Learning as well as proprietary KPIs to clients like Nestlé, L’Oréal, Pepsico, JTI, Cosmote, PPC, Eurobank & Interamerican. Palowise offers a variety of services including social media brand analytics, influencer evaluation, trend analysis, sentiment & emotion analysis and topics analysis. Palowise Analytics Platform, powered by MS Power BI, easily turns data into insights, driving strategic marketing decisions. The company holds 4 patents from the US and EU.
Catering Services
Audiovisual Support
Inclusion Sponsor
Official Publication
