George Skaltsis

George Skaltsis brings more than a decade of experience as a performance marketing and sales expert, consistently boosting business growth and forging successful partnerships for leading brands and agencies in South-East Europe.

As a Strategic Agency Manager at Google's EMEA headquarters, George delivers crucial guidance, empowering agencies to craft highly effective digital marketing strategies that fuel client growth.

He also serves as a Diversification Product Specialist in CEE, adapting the latest product updates of YouTube and Demand Gen campaigns for optimal regional performance.

Presentation Title:
"From View to Value: Unlocking YouTube's Full-Funnel Capabilities for Maximum Growth"

Focused entirely on delivering maximum business growth, this session provides actionable market insights to prove why YouTube is essential in Greece.
George and Dimitris will explore the entire range of YouTube solutions, new product offerings, and peak-point strategies needed to capture every stage of the funnel, concluding with a powerful case study.