Fiorenza Plinio

With over 15 years in the creative industry, Fiorenza leads the global creative excellence team at LIONS, fostering innovation and collaboration to elevate the creative standards of marketing and communications worldwide.
Their efforts focus on developing tailored programs that empower brands, agencies, and organizations to achieve impactful business outcomes through creativity.

Fiorenza works closely with global brands like PepsiCo, Abbott, McDonald’s, and AB InBev to design and deliver customized learning initiatives that enhance their creative capabilities. By curating thought leadership platforms - including leading on the Global CMO Growth Council initiative, she addresses clients' critical business challenges while championing creativity as a driver of growth and positive change.

Presentation Title:
"Cannes Lions: Social Media & Influencer Lions 2025 Decoded"

Cannes LIONS is renowned as the global hub of creativity, with its awards setting the standard for creative excellence. Each June, the Cannes Lions International Festival of Creativity in the South of France receives over 20,000 campaign entries. As Global Head of Creative Excellence at LIONS, Fiorenza Plinio will guide the audience through the key trends observed by herself and numerous international jurors in the top-tier work from this year's Social and Influencer Lions awards.