Ben Jones

Ben Jones is the Director of Creative Studios at Coolr - a leading social and digital-first creative agency based in London.
With over 17 years of experience in content creation, Ben oversees a team of 60+, bringing a wealth of expertise to his role, overseeing creative ideation, production, design, and post-production for some of the nation's most cherished and recognisable brands such as Lidl, Samsung and Deliveroo.

Before joining Coolr Studios, Ben honed his craft at established institutions such as Barcroft Studios, LADbible, and the BBC. Driven by a passion for pushing creative boundaries, Ben continues to shape the landscape of social and digital-first storytelling in the UK, leaving an enduring impact on the brands and audiences he works with.

Presentation Title:
“How to Build Brand Equity in a Social World”

In today’s fast-paced content landscape, it's easy to chase views, but hard to build something that truly lasts.
In this session, Ben Jones, Director of Studios at Coolr, breaks down how to create content that does more than ride trends: it builds brand equity, cultural relevance, and commercial results.

Drawing on Coolr’s social-first approach, Ben will explore the five pillars of a modern content strategy - from how brands earn attention in search and scroll, to the rising role of creators, and how to design stories that don’t just get seen, but actually convert. This keynote is for marketers who want to build lasting value on social platforms - without losing sight of strategy, consistency, and craft.