Angelique Schierz-Crusius

Angelique Schierz-Crusius is one of the most formidable forces in digital marketing today. With 22 years of experience shaping the global digital landscape, she is a trailblazing strategist, educator, and entrepreneur who has redefined what it means to drive real business results through marketing.

As the visionary Managing Director of Ampletides, Angelique leads a powerhouse consultancy and training company that partners with brands and agencies to build award-winning, high-performing campaigns across content marketing, social media, influencer marketing, paid media, and digital innovation. Her impact spans global giants like Samsung, Capcom, and Red Bull, where her strategies have unlocked record-breaking sales, unprecedented audience growth, and measurable ROI.

Known for her ability to blend creativity with performance, Angelique is also a sought-after speaker and mentor. She’s delivered keynote talks and training sessions for platforms such as YouTube’s Annual Gaming Summit, Facebook’s Marketing Conference, and General Assembly’s renowned digital marketing course, empowering the next generation of marketers to think bigger, move faster, and lead with purpose.

Driven by bold thinking and a relentless focus on results, Angelique continues to shape the future of digital marketing—one breakthrough campaign at a time

Presentation Title:
"Social Commerce & Beyond: How Asia Sparked a Global Retail Revolution"
What Senior Leaders Need to Know About TikTok, Live Shopping, AI, and the Future of Digital Consumer Behaviour

Social commerce is not a trend - it’s a seismic shift in how consumers discover, engage with, and buy from brands. This keynote explores how Asia pioneered the movement through platforms like WeChat, Xiaohongshu, and LINE, and how Western platforms like TikTok, Instagram, and YouTube are rapidly adapting the model for global audiences.
With AI now shaping content, recommendations, and shopping journeys in real time, and influencers playing an increasingly central role in commerce, this session gives senior leaders a clear view of where digital retail is heading—and how to strategically respond.

Key Focus Areas:
• The origins of social commerce in Asia and the platforms that set the blueprint
• How TikTok, Instagram, and YouTube are redefining live shopping experiences
• The evolving role of AI in shaping consumer buying behaviour
• Why influencers are now powerful sales drivers—and what that means for brand strategy
• What executives need to prioritise today to future-proof their digital retail approach

Workshop Title:
"AI & Social Media Strategy: Leading Through Disruption"
How Senior Leaders Can Harness AI to Drive Brand Differentiation, Efficiency, and Growth in the Digital Age

Strategic Focus Areas:
• The Strategic Role of AI: Is AI a threat or a transformative tool? What it means for leadership, teams, and capability development.
• Platform Intelligence: Where AI is accelerating impact—TikTok, Meta, LinkedIn, and emerging tools—and how to strategically leverage them.
• Operational Integration: Frameworks for embedding AI into content workflows, campaign planning, and customer engagement.
• Creative Strategy: Balancing automation with originality—ensuring your brand voice and values stay front and centre.
• Leadership Mindset: How to guide teams through change, upskill for the future, and make confident AI investment decisions.

The workshop will take place on October 9th.