Valia Sakkou

As Head of Digital Marketing, Media, Ecommerce 1U EU PC & Foods, Valia drives media excellence and digital transformation across European markets, leading integrated strategies that connect media, commerce and consumer engagement. With a strong background built over years in leading positions on media agency side but also on FMCG sector, Valia brings deep expertise in digital marketing, media, performance and platform innovation.

Her work reflects Unilever’s ambition to brighten everyday life through market-making, unmissably superior brands, powered by bold innovation, advanced science, and the transformative potential of AI. She collaborates with cross-functional teams that anticipate consumer needs and makes sure her team delivers online and offline experiences that are both impactful and purpose-driven.

Presentation Title:
"From View to Value: Unlocking YouTube's Full-Funnel Capabilities for Maximum Growth"

In this keynote, Valia Sakkou will join forces with Google’s George Skaltsis and Dimitris Krikonis to showcase how YouTube can deliver measurable growth across the entire funnel. After an overview of YouTube’s latest solutions, new product offerings, and peak-point strategies needed to capture every stage of the funnel, Valia will lead the discussion of a powerful case study that proves how attention on YouTube can be turned into real business impact.