Panayiotis Tsantilas

A digital and enthusiastic entrepreneur based in Athens, Panayiotis Tsantilas founded Palowise in 2008 with the vision to provide web & social innovative services. Panayiotis has an extensive business and tech network of associates & clients in Southeastern Europe and more than 30 years of regional experience.

He has worked in top management positions for over 30 years in various national and international technology/services companies such as Premium S.A., PrintecGroup, and KPMG. He is a mentor at Archimedes, the Athens Uni Accelerator & Tech transfer, a Board Member at the Hellenic Association of Innovative companies (SEKEE) and a member of the Hellenic Artificial Intelligence society.

He holds an MBA & MSc. in IT (Glasgow University) and a BSc. in Physics.

Fireside Chat Title:
"Casting Light on Digital Shadows: The SoMe Intelligence Advantage"

Social media marketing is often flooded with vanity metrics -likes, views, and viral reach -that may look impressive but lack substance.
This fireside chat with Panayiotis Tsantilas and Sophia Regoukou challenges marketers to rethink their approach: are we measuring what truly matters?
By leveraging social media intelligence, brands can shift from trial-and-error tactics to strategic growth. Through deeper insights into genuine engagement, emotional resonance, and early risk detection, marketers can cut through the noise and deliver real impact. The future of marketing is clear, and it’s written in the data.