Beth Thomas
"Social Media Marketing Needs a Factory Reset"

Beth Thomas

Co-Founder, Slice

A seasoned social media pro, Beth Thomas has over a decade of experience working in the social media and influencer marketing space across multiple categories, as well as working platform side at TikTok.

Beth’s now the Co-Founder of Slice, a social media consultancy led by Michael Corcoran, working with brands to find their purpose on social.

She’s also a content creator and has built a vibrant community of over 45.000 women across TikTok and Instagram.

Presentation Title:
"Social Media Marketing Needs a Factory Reset"

We’ve got bigger teams, bigger budgets, and more content than ever, but are we actually being strategic, or are we just posting?
In this honest, energising talk, Beth Thomas, the Director of Social at Frankly, who’s led content and community for some of the UK’s best-loved brands, including Deliveroo, and who previously worked inside TikTok, shares why most teams confuse having a plan with having a strategy.

This session is for anyone who’s ever felt stuck in the scroll – juggling trends, internal requests, and engagement targets, but wondering what it’s all really adding up to. Beth will break down what real social strategy looks like today, how to build one that solves business problems (not just feeds algorithms), and why your job is so much more than just making content.

Whether you're managing content calendars or setting the vision for your brand, this keynote will leave you with clear language, real-life examples, and the confidence to reset how you think about your role.