Ashley Liddell

Ashley Liddell is a content marketer with a focus on putting “search” at the heart of holistic marketing strategies.

His work has focused on the development of a ‘search everywhere’ proposition, combining the skills developed over the last 5 years of working with global brands, across multiple industries, on their search and digital PR approaches. Ashley's views on 'Search Everywhere' and the role of the expanding search universe within SEO strategy offer brands unique and valuable insights which quickly translate into proven activations for brands.

A regular speaker at BrightonSEO, Ashley brings both vision and practical expertise to every stage he steps on.

Presentation Title:
"Search was a platform. Now? It's a behaviour"

Search is no longer confined to blue links on a Google SERP.

Today, it’s a behaviour embedded in how we use TikTok, Reddit, YouTube, Snapchat, Instagram - and increasingly, AI chat interfaces. These platforms are reshaping discovery, driving brand visibility, and influencing consumer decisions in real time.

This shift demands a new approach: one that blends creator content, UGC, and community with the evolving capabilities of AI.

From SERPs to social feeds to conversational AI, discover how search is expanding - and why brands must adapt to thrive in the age of Search Everywhere™.